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Our Story

You shouldn’t have to choose between healthy and happy. But far too often, we choose a side whether we realize it or not. Eating right, working out and making steps towards your goal should be a journey that gives you more satisfaction, not less. Put the joy back into living a healthy lifestyle with FitJoy!

FitJoy began as a passion project by the company’s CEO, who, after being diagnosed with Celiac and a severe sensitivity to artificial sweeteners, wanted to develop a brand of on-the-go snacks that offered a gourmet taste experience that would excite his inner foodie without interfering with his health. Like most meaningful endeavors, the journey wasn’t easy or straightforward.

Two and half years, thousands of man-hours, 100+ taste tests, two contract manufacturers, small wins and major setbacks…all for one, single idea. We’re proud to offer FitJoy as a line of healthy and gourmet snacks that answer your call for less sacrifice and more freedom.